Today is the release of Jack & Jone’s new clothing line Beach Day Every Day. It is a very special project since Olivier Primeau has greatly contributed to every phase of the conception.

Jack & Jones

Jack & Jones is, therefore, offering a clothing line for men, inspired by the Beach Day Every Day lifestyle. The items are young and trendy, scattered with colorful summery patterns. The collection carries about forty different types of pieces, such as tank tops, t-shirts, hoodies, shorts, hats, and bags. There will definitely be something for everyone’s taste!

The collection is available today in about forty different JACK & JONES locations and thirty different LA BAIE stores in Canada. The clothing line is also purchasable online at