On Wednesday May 10th, Beachclub held it it’s annual press conference, as well as the launching of the new Beach Day Everyday collection in collaboration with Jack & Jones. The festivities were held at Bestseller in Montreal, where there was animation, a DJ, appetizers and an open bar.

It was an entertaining event, with a trendy fashion show displaying new items from the collection, as well as the revealing of the official 2017 lineup. Beachclub also announced it’s association with Midway agency, a new cocktail menu and the improvement of on-site infrastructures.

This cocktail dinner was thus an excellent sneak peek of what’s awaiting us for the summer, such as international DJs, a paradisiac decor and an exceptional beach vibe. Beachclub promises another exceptional season!